https://apublishersperspective.blogspot.com/p/work-flow_18.html) you will notice that we put our book though a “post-production” routine. This includes the following activities:
Registering with Nielsen's
To understand Nielesn’s look at our previous post. We do this for Bridge House and The Red Telephone. For Chapeltown books our distributer does this. We can tailor the information a little if we put the book there ourselves but of course this takes more time. However, I’ve noticed that one Bridge House book recently appeared on Amazon before we’d completed the registration.
Informing the author
It may seem obvious but we actually have to remember to do this. Even though we know the book is available we don’t inform the author until we’ve completed the above registration. It can take up to fifteen days for the title to appear on a retailer web sites. Amazon UK is over-cautious. It will often claim the book is difficult to source. No it isn’t; it has a print run from our printer every few days and will claim a long delivery time that it actually usually beats by a lot – again, because there is a print run every few days.
We supply authors with three sizes of cover images that they can use for their own promotional activities and a mobi-file (for Kindle) . They may use the mobi-file to obtain reviews but we ask that once 50 reviews on Amazon and Good Reads are achieved that they give out no more free copies.
Sending books to the British Library and the Legal Deposit Libraries
The British Library and the other five Legal Deposit libraries each require a copy of the book. That makes six books that we have to give away. We also have to send the British Library one under separate cover. We’re hoping soon to go over to supplying a digital version only. It seems a good idea that copies of all books are kept. However, they are difficult to access as there are so many.
Updating the publisher web site
We list the books twice on the web site: on the latest news page and in the book catalogue.
Going through the Publication List
This is a list that every author should also go through. Certain aspects of it are also useful for the publisher. I’ll talk about that in more detail next time.
Including news of the book in newsletters
We’ll put news of the book into the appropriate monthly newsletters.
Including the book on mailing lists
We put news about the book on to the appropriate mailing list. This will include our Scribblers’ Books, Books, Books list, published every Friday with offers on it. We feature new books on this as they come out, usually combining it with an offer on similar titles.
The books will be offered to my Dream Team reviewers. This may help us on our way to getting those all-important 50 reviews. Would you be interested in joining my Dream Team?
You sign up to a mailing list and every time a request comes in we mail it out to you or the enquirer contacts you directly via my web site. The conversation then carries on between you and the person making the request. You may also have a page set up on my blog and you may update that once a year.
Interested? You may sign up for more than one category.
Beta readers sign up here.
Reviewers sign up here.
Editors sign up here.
Illustrators sign up here.
Designers sign up here.
Proof-readers sing up here.
DO REMEMBER THAT AT ANY TIME YOU’RE APPROACHED AND YOU’RE BUSY IT’S PERFECTLY FINE TO SAY NO.
So, that’s post-production for you.