The BBC
The big guys, of course are the BBC and crucial to remember here
is that the BBC is not allowed to advertise. However, they'll often ask when
your book is out and where it's available. The other trick is to find ways of talking
about your book in such a way that it isn't advertising it. You might talk about
how you came to write the book, whether it has a local connection or whether it
deals with a topical subject.
It's often easier to get radio coverage for non-fiction rather
than fiction though if you've had to do research for fiction there may be an
angle you can find there.
Usually, the programme editor will discuss with you before
the recording what s/he will ask in the interview. Sometimes they will do this
well in advance, other times it will be just before the you go on air.
Being everywhere at once
Very often these days the interview will be conducted by
phone so you can work form the comfort of your own home. It's an idea though to
dress as if you were going to work – and this can mean casual for a writer
- but don't stay in your pyjamas. It might
also be an idea to stand or sit at your desk. This immediately makes you more business-like.
Sometimes also you may be called into your local studio to
be connected to another. For instance, I
was interviewed for Radio Leicester in the studio at Bangor, North Wales.
How to find who does what
The radio Times is your best friend here: http://www.radiotimes.com/radio/radio-listings/
Dip into it now and then to see who does what sort of programme. Ascertain the
name of the producer before you approach them. Carry on building that database
of contacts. (See previous posts) Your press release is important here again
but do cover it with a personal note. Make it clear why they should be
interested in interviewing you.
Preparing for the interview
If you've had a lot of warning, you can get a friend to play
the part of the interviewer. Record your interview. It's a little shocking if you've
not heard yourself before, but get used to it now. Does your voice need softening
or lowering a tone? Don't go as far as Maggie Thatcher did, though. Are you
humming and ahing a bit too much? Are any of your answers inadequate or too
defensive?
If you don't know what you'll be asked far in advance, listen
to a few interviews and use some of those questions.
Nurse your voice. No dairy just before the interview. Gargling
with red wine is supposed to be good.
A few nerves are productive – they keep you on your toes –
but you shouldn't be petrified. Take a few deep calming breaths before you
start.
Then just enjoy.
Other than the BBC
There are other companies who do spoken word radio
broadcasts but they are more difficult to find and won't give you as much
coverage as the BBC. They may nevertheless be worth pursuing if you enjoy talking
to other people about your work.
Doing your own thing
You can of course simply make your own podcast. Load it up
to You Tube. Embed it in all of your sites. Again, take your cues form radio
interviews you've enjoyed.
