This was so successful that I have decided to pursue other opportunities to take part in book fairs as well as gift and craft fairs.
You wouldn’t normally expect to sell a lot of books at a fair visited mainly by students but visitors to the stall did buy quite a few and it wasn’t just the staff that were willing to spend money.
Perhaps more importantly I’ve managed to recruit more reviewers and readers.
So, I think I’ll now try to attend a few more fairs.
I’ve also decided to buy five copies of each book we publish, to take along to the fair and to offer in bundles.
I’m actually buying the books myself and awarding royalties to the authors as if the books had sold at retailer rate. So, it shows up on our books as the book selling at 65% of RRP. Of course, I can buy the books at a very reasonable rate for the printer and I’m pricing them to cove the printing cost and the amount we assign to authors. I’ll keep in a stock of fifty or so book and top them up on a rota basis. I’ll try to take along to each fair a selection of all the different types of books we produce.
So, on sales sheets you will see a Book Fair and it will look exactly like a retail outlet. On the All Titles sheet there will be a column labelled BF and this shows which book s have been bought for book fairs.
The fairs themselves can be fun and you get to talk to a lot of people so I’m going to put a few words about this on the Marketing Plan for Authors document.