Towards a bestseller

We all want one – publishers, writers and even readers. For readers it’s confirmation that the work’s likely to be good.  For publishers and writers it means more money and greater justification of their existence. It also becomes a pressure point. Bloomsbury can never be the same again after Harry Potter.

But how does one get there? Many books are just as good if not better than the ones that become bestsellers. What makes the difference?

The last few instances before the book goes to press

You think you’re ready but actually the last few processes are complex and time-consuming but it is all very exciting.

Is it ready?

Has it been proof read? Is the formatting correct? Is the author’s name correct? For goodness’ sake, is the author’s name correct? On the spine as well?